Korean fried chicken is gaining momentum in the global QSR space — and now one of the most iconic brands in the segment is setting its sights on the UK. Bonchon, a US-based Korean fried chicken chain known for its crispy, hand-brushed chicken and bold Asian flavors, is actively seeking a master franchise partner to lead its UK expansion.

From Busan to the World: A Global Chicken Powerhouse

Founded in 2002 by Jinduk Seo in Busan, South Korea, and first introduced to the US market in 2006 through New York City, Bonchon (meaning “my hometown”) has grown into a globally recognized brand. With over 455 locations worldwide, including more than 140 in the United States, Bonchon has also expanded into the Philippines, Thailand, France, Singapore, Cambodia, Myanmar, and Vietnam.

Bonchon’s continued international success is driven by its dedication to handcrafted, made-to-order chicken, uniquely prepared by double-frying and brushing each piece with authentic Korean sauces made in South Korea.

A Master Franchise Opportunity in the UK

Following the launch of a second restaurant in Paris and with a third already underway, Bonchon is preparing to bring its concept to the United Kingdom through master franchising. The company is actively searching for experienced hospitality entrepreneurs to take on the UK rollout.

The UK master franchise partner will have the right to develop the brand nationwide and, after two years of operations, can sub-franchise under the Bonchon name. This is a unique chance to introduce one of the fastest-growing Korean fried chicken brands to a thriving market with strong demand for flavorful, global quick-service experiences.

What’s on the Menu?

Bonchon’s offering goes beyond just chicken wings. Its menu includes:

• Chicken wings, drumsticks, and boneless wings
• Asian fusion cuisine, blending classic Korean dishes with global trends
• Sit-down dining experiences combined with takeaway and delivery
• Delivery and takeaway now account for 49% of total sales, showcasing the brand’s tech-enabled, multi-channel approach.

Comprehensive Franchise Support

Bonchon’s international team, headquartered in Korea, will provide full support and resources to the UK franchisee, including:

• Design and site specifications
• Marketing, branding, and launch strategy
• Training and operational support
• Menu development and R&D

In a major step forward, Bonchon will also be exhibiting at the International Franchise Show at London’s ExCel in April, inviting prospective partners to learn more about the opportunity in person.

Your Chicken Franchise Future Starts Here

Whether you’re an established operator or an investor looking to make a bold entry into the thriving chicken QSR market, Bonchon’s UK master franchise offer is a powerful opportunity. With a proven business model, globally appealing product, and strong brand recognition, this is a franchise poised for success in the UK.

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