Introduction: Central America’s Favorite Chicken Franchise Goes Global

Pollo Campero, the beloved Central American chicken franchise with close to 400 locations worldwide, is capturing the attention of multi-unit restaurant operators looking to expand their portfolios. Marking a major milestone this year with over 120 U.S. locations and ambitious expansion plans, Pollo Campero has cemented itself as a dominant player in the chicken franchise market.

At ChickenFranchiseMaster.com, we believe Pollo Campero represents an exceptional opportunity for experienced operators ready to invest in a fast-growing brand with broad appeal and strong unit economics.

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Why Multi-Unit Operators Should Consider Pollo Campero

Blas Escarcega, Vice President of Franchise Development, sums it up:
“We’re in a strong position because the chicken category is one of the fastest-growing in the restaurant industry. We’re aggressively expanding with around 30 new openings expected this year. This growth leverages our existing infrastructure while adding new capabilities and expertise as part of our corporate development.”

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The Growing Demand for Premium Chicken in the U.S.

Originating in Guatemala, Pollo Campero is known for its flavorful, high-quality chicken that has garnered loyal fans across multiple continents. Its steady expansion in the U.S. reflects the surging demand for authentic, premium chicken options, particularly in diverse and multicultural markets.

“Pollo Campero appeals to a growing and diversifying population in the U.S., presenting significant growth potential in both existing and new markets,” says Escarcega.

Consumers today are increasingly seeking premium, fresh, and flavorful chicken dishes, and Pollo Campero meets this demand with its signature citrus-marinated chicken and Latin-inspired sides that set it apart from traditional fried chicken brands.

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Strong Unit Economics: A Winning Proposition

Pollo Campero boasts robust unit economics, a critical factor for multi-unit franchise operators evaluating new concepts.

• Average Gross Sales: $3,852,695 (2023)
• Median Gross Sales: $4,278,307 (2023)
• Initial Investment Range: $1,554,650 to $3,750,500

This strong financial performance demonstrates excellent value for operators seeking to diversify into the lucrative chicken segment with a proven brand.

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Best-in-Class Franchisee Support

Beyond great food and strong unit economics, Pollo Campero is committed to franchisee success. The brand achieved a 95% franchisee satisfaction rating in 2023, thanks to:

• Dedicated training programs for operations, management, and marketing
• Ongoing hands-on support via franchise business consultants
• Access to innovative digital tools and marketing resources
• An established infrastructure to ease new franchise development

“Multi-unit operators benefit from an existing corporate ecosystem that supports expansion and success,” Escarcega adds.

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Ideal Franchisee Profile

Pollo Campero focuses on partnering with mid-sized multi-unit operators, typically those with 10 to 25 units in their portfolio. This scale allows for close collaboration and deep support.

“We want franchisees who understand the risks and are true partners, committed to long-term growth and brand development,” Escarcega emphasizes.

The ideal franchisee is passionate about the restaurant industry, eager to expand into new markets, and ready to leverage Pollo Campero’s strong brand equity and operational support.

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Final Thoughts: Partner with Star Brands Consulting Group for Success

Pollo Campero’s impressive growth and powerful positioning in the chicken franchise space make it a prime candidate for multi-unit operators looking to diversify and grow.

At ChickenFranchiseMaster.com, powered by Star Brands Consulting Group, we don’t just provide franchise listings — we deliver tailored strategic advice, market insights, and connections to top brands like Pollo Campero. Our expertise in franchise consulting ensures you have the right support and resources to make informed investment decisions and scale successfully.

Ready to explore Pollo Campero or other top chicken franchise opportunities? Contact us today to get expert guidance and start your franchise journey with confidence.