Malaysian property developer Paramount Corporation Berhad has announced its entry into the food and beverage sector with a strategic US$29.5 million acquisition of a 28% stake in Envictus International, the operator of Texas Chicken and San Francisco Coffee in Malaysia.

The deal, executed through Paramount’s wholly owned subsidiary Venice Concepts, involves the purchase of 85.17 million shares from JAG Capital. Envictus, listed on the Singapore Exchange, brings with it a portfolio spanning quick-service restaurants, coffee, frozen foods, and dairy products.

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Expanding Beyond Property

Paramount already owns two restaurants in Kuala Lumpur — Dewakan and the newly launched Bidou — but this marks its largest step into F&B.

Group CEO Jeffrey Chew Sun Teong highlighted the strategic rationale:

“We see potential in the evergreen F&B sector, and this acquisition will diversify our earnings base and future-proof the business.”

The move follows Paramount’s first major diversification investment in 2024, reinforcing its pivot into high-growth, consumer-driven industries.

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Envictus’ Business Portfolio

Envictus International operates across multiple segments:

• Quick Service Restaurants – Master franchisee for Texas Chicken in Malaysia.
• Coffee Chains – Operator of San Francisco Coffee, a regional specialty café brand.
• Trading & Frozen Foods – Through Pok Brothers, a well-established supplier of frozen foods.
• Dairy Products – Via its SuJohan creamer brand.

This diversified structure provides Paramount exposure to both the fast-growing QSR chicken market and adjacent F&B sectors like specialty coffee and consumer packaged goods.

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The Texas Chicken Opportunity

The acquisition also strengthens Paramount’s position in Malaysia’s booming chicken QSR market, where brands like KFC, Texas Chicken, and Marrybrown compete for dominance. Texas Chicken, a global brand owned by Church’s Texas Chicken in the U.S., continues to expand aggressively in Asia, capitalizing on demand for fried chicken.

For investors, this deal signals confidence in chicken as a growth driver within the F&B sector, both in Malaysia and regionally.

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What This Means for Franchise Investors

Paramount’s move illustrates a broader trend: major investors are targeting chicken QSR franchises as stable, long-term plays. With consistent consumer demand, strong brand loyalty, and scalable models, chicken remains one of the safest bets in franchising today.

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